This is a killer tip. Use no fonts smaller than 30-points. It forces you to putting less than 40 words on a single slide. The PowerPoint or Keynote slide should never contain every word you are speaking. It should be a set out bullets that let you know what to speak about.
This technique lets the audience focus on you – NOT the slide show text.
Now, let’s put these parts together and pretend you in the audience at a Macworld Tradeshow. Steve Jobs is the presenter.
Steve Jobs was quite the showman. At the end of his 10th slide (which took him 20 minutes to deliver) and after he showed off the new iPhone or iPad, he’d sometimes ask the audience if they wanted a free iPhone?
This is a hook question and a nice present to give the audience at the end of the presentation. Of course, the crowd naturally laughs and goes wild in anticipation with the idea of walking out of the presentation with a brand new iPhone.
Steve then says to the audience to reach beneath their seats and see if there’s an envelope taped to the bottom.
There’s a lot of commotion and excitement as everyone in the audience holds up their #10 envelope.
Steve instructs the audience to please open them up and hold their tickets up in the air. Many of them are Orange, some are Green, some are Gray colored.
Steve says CONGRATULATIONS to the Orange ticket holders. You all just won an iPhone. The Green ones just won a pair of Bose Ear Buds and the Gray colored card holders won nothing.
He waits for the commotion then miles and says, Just Kidding. You win too. And he says to redeem their gray card for an iTunes $25 gift card as they exit the conference.
Granted, your company budget might not allow you to give away $50,000 in free company merchandise, but you get the idea. You can be creative at any sales presentation. We will teach you how to think “outside the box” when it comes to planning and delivering your next sales presentation.